Rossella Sorio

How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust

Mehmet A. Orhan, Judith Partouche-Sebban, Insaf Khelladi, 2021, Journal of Marketing Management.

Exploring the microfoundations of nomadic dynamic capabilities: The example of flying winemakers

Insaf Khelladi, Sylvaine Castellano, Rossella Sorio, 2020 .

Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation

Judith Partouche-Sebban, Insaf Khelladi, Sylvaine Castellano, 2023, Business Ethics, the Environment & Responsibility.

The adoption, diffusion & categorical ambiguity trifecta of social robots in e-health – Insights from healthcare professionals

David E. Kalisz, Insaf Khelladi, Sylvaine Castellano, 2021 .

When cause familiarity leads to positive attitudes toward brands in a cause–brand alliance: a cross-cultural study during the COVID-19 pandemic

Insaf Khelladi, Sylvaine Castellano, Judith Partouche, 2023, International Marketing Review.