Björn Sven Ivens

发表

Managerial implications of research on inter-organizational interfaces: The case of key account management

Björn Sven Ivens, Catherine Pardo, B. Ivens, 2016 .

Customer acceptance tests and new product success : an application of QCA in innovation research

Steffen Müller, Daniel W. E. Hein, Björn Sven Ivens, 2015 .

Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

Alexander Brem, Philipp A. Rauschnabel, Björn Sven Ivens, 2015, Comput. Hum. Behav..

Assessing and strengthening internal alignment of new marketing units: An interpretative tool Original Research Article

Kevin Wilson, Björn Sven Ivens, Catherine Pardo, 2013 .

Wertschöpfungs- und Werteinforderungsnormen im Rahmen der „Plural Form Governance“: Ein empirischer Test in Key-Account- und Nicht-Key-Account-Dyaden

Björn Sven Ivens, B. Ivens, 2009 .

Identification as a challenge in key account management: Conceptual foundations and a qualitative study

Björn Sven Ivens, Catherine Pardo, Leonore Peters, 2020 .

From Digital Business Strategy to Market Performance: Insights into Key Concepts and Processes

Daniel W. E. Hein, Steffen Wölfl, Alexander Leischnig, 2017, ICIS.

Industrial Marketing Organization and the IMP Approach: A Comparative Analysis

Annalisa Tunisini, Björn Sven Ivens, Catherine Pardo, 2007 .

From CRM-System-Effectiveness to Profitability

Daniel W. E. Hein, Steffen Wölfl, Alexander Leischnig, 2017, ICIS.

Differentiation and alignment in KAM implementation

Kevin Wilson, Björn Sven Ivens, Catherine Pardo, 2014 .

Analytics, Innovativeness, and Innovation Performance

Daniel W. E. Hein, Steffen Wölfl, Alexander Leischnig, 2017, ICIS.

When Does Digital Business Strategy Matter to Market Performance?

Steffen Wölfl, Alexander Leischnig, Björn Sven Ivens, 2016, ICIS.

Are Wearables Good or Bad for Society?: An Exploration of Societal Benefits, Risks, and Consequences of Augmented Reality Smart Glasses

Daniel W. E. Hein, Philipp A. Rauschnabel, Björn Sven Ivens, 2017 .

Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content

Jean-Claude Usunier, Björn Sven Ivens, Nicolas Roulin, 2009, Int. J. Electron. Commer..

What Drives the Adoption of Autonomous Cars?

Lars Richter, Daniel W. E. Hein, Philipp A. Rauschnabel, 2018, ICIS.

Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation

Alexander Brem, Philipp A. Rauschnabel, Björn Sven Ivens, 2015 .

Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

Annalisa Tunisini, Björn Sven Ivens, Catherine Pardo, 2009 .

Norm‐based relational behaviours: is there an underlying dimensional structure?

Björn Sven Ivens, B. Ivens, 2006 .

Are key account relationships different? Empirical results on supplier strategies and customer reactions

Björn Sven Ivens, Catherine Pardo, B. Ivens, 2007 .

Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

Philipp A. Rauschnabel, Björn Sven Ivens, Nadine Kammerlander, 2016 .

Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95

Björn Sven Ivens, B. Ivens, 2002 .

Governance Mechanisms in Domestic and International Buyer-Supplier Relationships:An Empirical Study

Michael Burkert, Jialu Shan, Björn Sven Ivens, 2012 .

Process Oriented Marketing

Björn Sven Ivens, B. Ivens, H. Diller, 2006 .