Selcan Kara

发表

How language affects consumers' processing of numerical cues

William T. Ross, Kunter Gunasti, Selcan Kara, 2020 .

Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names

Kunter Gunasti, Selcan Kara, William T. Ross, 2015 .

We share; we connect: how shared brand consumption influences relational brand connections

Selcan Kara, William T. Ross, Selcan Kara, 2018 .