Lucie Sperkova

Comparative analysis of selected probabilistic customer lifetime value models in online shopping

Zdenek Smutny, Pavel Jasek, Lenka Vrana, 2019 .

Evaluation of e-Word-of-Mouth through Business Intelligence processes in banking domain

Lucie Sperkova, Petr Škola, Tomas Bruckner, 2015 .

Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data

Zdenek Smutny, Pavel Jasek, Lenka Vrana, 2019 .

Qualitative Research on Use of Voice of Customer in Czech Organisations

Lucie Sperkova, Lucie Sperková, 2019 .

How to Measure Quality of Service Using Unstructured Data Analysis: A General Method Design

Lucie Sperkova, Tomas Bruckner, Filip Vencovsky, 2015 .

Integration of textual VoC into a CX data model for business intelligence use in B2C

Lucie Sperkova, Lucie Sperková, 2020 .