Alan R. Andreasen

发表

ADVANCING LIBRARY MARKETING

Alan R. Andreasen, A. Andreasen, 1981 .

Consumer Responses to Dissatisfaction in Loose Monopolies

Alan R. Andreasen, A. Andreasen, 1985 .

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Alan R. Andreasen, A. Andreasen, 1995 .

Promoting positive change: Advancing the food well-being paradigm☆

Priyali Rajagopal, Laura A. Peracchio, Alan R. Andreasen, 2013 .

Public Health Communication: Evidence for Behavior Change

Alan R. Andreasen, A. Andreasen, 2002 .

Marketing Social Marketing in the Social Change Marketplace

Alan R. Andreasen, A. Andreasen, 2002 .

Social Marketing Applied to Economic Reforms

Alan R. Andreasen, A. Andreasen, Benjamin Herzberg, 2005 .

Cheap but Good Marketing Research

Alan R. Andreasen, A. Andreasen, 1988 .

Social marketing in the 21st century

Alan R. Andreasen, A. Andreasen, 2005 .

The Life Trajectory of Social Marketing

Alan R. Andreasen, A. Andreasen, 2003 .

Marketing social change

Alan R. Andreasen, A. Andreasen, 1995 .

A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures

Alan R. Andreasen, A. Andreasen, 1977 .

Factors affecting consumers' use of information sources

Brian T. Ratchford, Alan R. Andreasen, B. Ratchford, 1976 .

Strategic marketing for nonprofit organizations

Philip Kotler, Alan R. Andreasen, P. Kotler, 1985 .

A social marketing research agenda for consumer behavior researchers

Alan R. Andreasen, A. Andreasen, 1993 .

Consumer Response to Unsatisfactory Purchases: A Survey of Perceiving Defects, Voicing Complaints, and Obtaining Redress

Alan R. Andreasen, A. Best, A. Andreasen, 1977 .