Harlan E. Spotts

发表

An annotated bibliography for marketing to an older population

Anne L. Balazs, Charles D. Schewe, Harlan E. Spotts, 1989 .

A Situational View of Information Content in TV Advertising in the U.S. and U.K.

Marc G. Weinberger, Harlan E. Spotts, H. Spotts, 1989 .

Marketing, Technology and Customer Commitment in the New Economy

Harlan E. Spotts, 2015 .

Evidence of a Relationship Between Need For Cognition and Chronological Age: Implications For Persuasion in Consumer Research

Harlan E. Spotts, 1994 .

Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications

Harlan E. Spotts, Mary L. Joyce, David R. Lambert, 1998 .

Humor in U.S. versus U.K. TV Commercials: A Comparison

Marc G. Weinberger, Harlan E. Spotts, 1989 .

Publicity and advertising: what matter most for sales?

Marc G. Weinberger, Harlan E. Spotts, H. Spotts, 2014 .

The use and effect of humor in different advertising media

Marc G. Weinberger, Harlan E. Spotts, Amy L. Parsons, 1995 .

Revolution in Marketing: Market Driving Changes

Harlan E. Spotts, H. Spotts, 2015 .

Evaluating the Effects of Team Composition and Performance Environment on Team Performance

Harlan E. Spotts, H. Spotts, Anthony F. Chelte, 2005 .