Marc Stickdorn

Analysing customer experience with mobile ethnography – a mixed method ethnographic study of three Spanish hotels.

Nele Marisa von Bergner, Marc Stickdorn, 2014 .

Published Research vs. Business Reality: Towards a Common Understanding of Customer Journey Mapping

Marc Stickdorn, Markus Edgar Hormeß, 2014 .

Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis

Marc Stickdorn, Birgit Bosio, Katharina Rainer, 2017 .

Mobile apps and sensors: Emerging opportunities for ethnographic research

Marc Stickdorn, Mike Gotta, Siamack Salari, 2013 .

This is service design thinking : basics--tools--cases : 領域横断的アプローチによるビジネスモデルの設計

Marc Stickdorn, 郷司 陽子, Jakob Schneider, 2012 .

Service Design in Tourism : Customer Experience Driven Destination Management

Marc Stickdorn, Anita Zehrer, A. Zehrer, 2009 .

Mobile ethnography: a pioneering research approach for customer-centered destination management.

Marc Stickdorn, Birgit Frischhut, Josef S. Schmid, 2014 .