Jurui Zhang

Social Learning in Networks of Friends versus Strangers

Yong Liu, Yubo Chen, Jurui Zhang, 2014, Mark. Sci..

Investigating Brand Popularity and Implicit Brand Network Based on Online Social Network Data

Jurui Zhang, Raymond Liu, 2020 .

What’s yours is mine: exploring customer voice on Airbnb using text-mining approaches

Jurui Zhang, Jurui Zhang, 2019, Journal of Consumer Marketing.

It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews

Ying Xie, Jurui Zhang, Angela Xia Liu, 2019, Journal of Interactive Marketing.