Barbara J. Coe

Applied Scale Development: Measurement Of Store Image

James Reardon, Chip E. Mikller, Barbara J. Coe, 2011 .

Strategy in retreat; pricing drops out

Barbara J. Coe, 1990 .

Sourcing preference scale: Measuring preferences of purchasing managers for single sourcing or multiple sourcing of products

Cathy Owens Swift, Barbara J. Coe, B. Coe, 1994 .

The effect of information technology on productivity in retailing

James Reardon, Barbara J. Coe, B. Coe, 1996 .