Tae Hyun Baek

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Leonard N. Reid, Wendy Macias, Hojoon Choi, 2013 .

Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligence

Minseong Kim, Tae Hyun Baek, Tae Hyun Baek, 2023, Telematics Informatics.

Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors

Minseong Kim, Tae Hyun Baek, 2023, Journal of Business Research.