Daniel Hoegele

The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?

Sascha L. Schmidt, B. Torgler, Daniel Hoegele, 2016 .

The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?

Sascha L. Schmidt, B. Torgler, Daniel Hoegele, 2015, Review of Managerial Science.

Superstars as drivers of organizational identification : empirical findings from professional soccer

Benno Torgler, Sascha L. Schmidt, Daniel Hoegele, 2014 .

The Influence of Superstars on Organizational Identification of External Stakeholders: Empirical Findings from Professional Soccer

Sascha L. Schmidt, B. Torgler, Daniel Hoegele, 2012 .

Superstars and disloyal football fans : factors influencing attraction to competition

Benno Torgler, Sascha L. Schmidt, Daniel Hoegele, 2014 .