Lei Gong

A feasible incentive contract between a manufacturer and his fairness-sensitive retailer engaged in strategic marketing efforts

Guanghua Han, Xujin Pu, Lei Gong, 2016, Journal of Intelligent Manufacturing.

A feasible incentive contract between a manufacturer and his fairness-sensitive retailer engaged in strategic marketing efforts

Lei Gong, Guanghua Han, Xujin Pu, 2019, J. Intell. Manuf..

Consumer free riding: Coordinating sales effort in a dual-channel supply chain

Lei Gong, Xiaohua Han, Xujin Pu, 2017, Electron. Commer. Res. Appl..