Prashant Malaviya

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Under Armour: Creating and Growing a New Consumer Brand

Brian Sternthal, Prashant Malaviya, 2018 .

The Effect of Type of Elaboration on Advertisement Processing and Judgment

Brian Sternthal, Prashant Malaviya, B. Sternthal, 1996 .

Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease

Alice M. Tybout, Brian Sternthal, Prashant Malaviya, 2005 .

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora Viana Thompson, Prashant Malaviya, D. Thompson, 2013 .

The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration

Prashant Malaviya, Prashant Malaviya, 2007 .

Human Participants - Respondents and Researchers

Prashant Malaviya, Deborah Roedder John, James H. Barnes, 2001 .

Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format

Brian Sternthal, Prashant Malaviya, B. Sternthal, 2009 .

The Moderating Effect of Product Category Knowledge and Attribute Importance on the Attraction Effect

K. Sivakumar, Prashant Malaviya, K. Sivakumar, 1998 .