Ho Keat Leng

Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions

Xinran Wu, Ho Keat Leng, Deping Zhong, 2019, Int. J. Asian Bus. Inf. Manag..

Cinderella Revisited: A Historical Perspective to Graduate Work in Retailing

Ho Keat Leng, 2013 .

Methodological Issues in Using Data from Social Networking Sites

Ho Keat Leng, H. Leng, 2013, Cyberpsychology Behav. Soc. Netw..

Effect of Social Environment on Brand Recall in Sports Video Games

Ho Keat Leng, Ibrahim Mohamad Rozmand, Yu Hong Low, 2021, Int. J. Gaming Comput. Mediat. Simulations.

MARKETING POLITICIANS ON FACEBOOK: AN EXAMINATION OF THE SINGAPORE GENERAL ELECTION 2011

Ho Keat Leng, H. Leng, 2012 .