Somroop Siddhanta

An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India

Neelotpaul Banerjee, Somroop Siddhanta, 2015 .

The impact of promotional mix on profit in the B2B sector

Neelotpaul Banerjee, Somroop Siddhanta, 2014 .

An Econometric Measurement of the Impact of Marketing Communication on Sales in the Indian Cement Industry

Neelotpaul Banerjee, Somroop Siddhanta, 2012 .