Sie-Yeoun Song

The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings

D. Lichtenstein, Kwanho Suk, Song-Oh Yoon, 2010 .

The Effect of Regulatory Focus on Brand Name: The Role of Brand Sensitivity

Junsang Yeo, Yeung‐Jo Kim, Sie-Yeoun Song, 2009 .

The effect of geographic indication in advertising background pictures on product evaluation: The moderating role of familiarity: Advertising background picture effects

Junsang Yeo, Yeung‐Jo Kim, Sie-Yeoun Song, 2016 .

The Effect of Mental Simulation (Process‐ Versus Outcome‐Focus) on Extension Evaluation

Yeung‐Jo Kim, Sie-Yeoun Song, 2017 .