Melodena Stephens Balakrishnan

Revitalizing forgotten place brands through TC. The case of The Old London Underground Company

Melodena Stephens Balakrishnan, 2013 .

From the desk of the series editor

Melodena Stephens Balakrishnan, 2011 .

Preventing brand burn during times of crisis: Mumbai 26/11: a case of Taj Mahal Palace and Tower Hotel

Melodena Stephens Balakrishnan, M. Balakrishnan, 2010 .

Assessing student satisfaction in transnational higher education

Melodena Stephens Balakrishnan, Stephen Wilkins, Stephen Wilkins, 2013 .

Strategic branding of destinations: a framework

Melodena Stephens Balakrishnan, M. Balakrishnan, 2009 .