Heribert Reisinger

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The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour

Udo Wagner, Heribert Reisinger, H. Reisinger, 2005, Data Analysis and Decision Support.

At What Age and How Does Understanding of Product Placement Develop

Heribert Reisinger, Reinhard Grohs, Elisabeth Wolfsteiner, 2013 .

Examining the interaction of marketing and financing decisions in a dynamic environment Die Analyse der Beziehungen von Marketing- und Finanzierungsentscheidungen in einem dynamischen Umfeld

Engelbert J. Dockner, Heribert Reisinger, Artur Baldauf, 2000, OR Spectr..

Die Schätzung von Markentreue, Nichtkäuferanteil und Marktpotenzial aus Handelspaneldaten

Udo Wagner, Matthias Schuster, Heribert Reisinger, 2002, OR.

The impact of research designs on R 2 in linear regression models: an exploratory meta-analysis

Heribert Reisinger, H. Reisinger, 1997 .

The analysis of rank ordered preference data based on Bradley-Terry Type Models Die Analyse von Präferenzdaten mit Hilfe von log-linearen Bradley-Terry Modellen

Walter Katzenbeisser, Heribert Reisinger, Regina Dittrich, 2000, OR Spectr..

The analysis of rank ordered preference data based on Bradley-Terry Type Models Die Analyse von Prf

Heribert Reisinger, Regina Dittrich, Walter Katzenbeisser, 2000 .

Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods

Nikolaus Franke, Heribert Reisinger, N. Franke, 2009 .

Sponsorship effects on brand image: The role of exposure and activity involvement

Heribert Reisinger, Reinhard Grohs, Reinhard Grohs, 2014 .

Examining Motivations to Refuse in Industrial Surveys

William C. Moncrief, Heribert Reisinger, W. Moncrief, 1999 .