Bo Wu

Are benefits of others important? The interaction effect of moral identity and construal level on green consumption

Chu-Bing Zhang, Dong-Jin Li, Bo Wu, 2018, Journal of Contemporary Marketing Science.

How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention

Bo Wu, Chu-Bing Zhang, Yi-Na Li, 2017, Comput. Hum. Behav..