Qing Yao

Gift Cards and Gifted Cash: The Impact of Fit between Gift Type and Message Construal

Rong Chen, Qing Yao, 2014 .

How internal marketing can cultivate psychological empowerment and enhance employee performance

Rong Chen, Qing Yao, Guoliang Cai, 2013 .

Precise versus imprecise promotional rewards at small probabilities:: Moderating from purchase value and promotion budget

P. Zhao, Rong Chen, Qing Yao, 2013 .