Zixi Jiang

Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments

R. Dhar, Jing Xu, Zixi Jiang, 2013 .

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices

R. Dhar, Margarita Gorlin, Zixi Jiang, 2021, Journal of Marketing Research.

Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation

Ying Zhang, Szu‐chi Huang, Jing Xu, 2011 .

Using virtual reality to implement disability studies’ advocacy principles: uncovering the perspectives of people with disability

A. Meltzer, Zixi Jiang, Xinyue Zhang, 2023, Disability & Society.

Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation

Ying Zhang, Szu‐chi Huang, Zixi Jiang, 2011 .

Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations

Ravi Dhar, Jing Xu, Zixi Jiang, 2016 .