Punam Anand Keller

发表

Of Waste and Waists: The Effect of Plate Material on Food Consumption and Waste

Sara Williamson, Lauren G. Block, Punam Anand Keller, 2016, Journal of the Association for Consumer Research.

If It’s Designed Well, They’ll Want It

David Laibson, Scott D. Halpern, Punam Anand Keller, 2016 .

Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

Brian Sternthal, Punam Anand Keller, Angela Y. Lee, 2010 .

Increasing the Persuasiveness of Fear Appeals : The Effect of Arousal and Elaboration Author ( s ) :

Lauren G. Block, Punam Anand Keller, P. Keller, 2007 .

Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability

Punam Anand Keller, A. L. McGill, P. Keller, 1994 .

Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications

Lauren G. Block, Punam Anand Keller, P. Keller, 1997 .

Regulatory Focus and Efficacy of Health Messages

Punam Anand Keller, P. Keller, 2006 .

Transforming Consumer Health

Robert M. Schindler, Debra L. Scammon, Kelly L. Haws, 2011 .

Affect, Framing, and Persuasion

Isaac M. Lipkus, Punam Anand Keller, B. Rimer, 2003 .

When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior

Lauren G. Block, Punam Anand Keller, P. Keller, 1995 .

Surcharges plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items

James R. Bettman, Punam Anand Keller, Julie A. Edell, 2014 .

Enhanced active choice: A new method to motivate behavior change

George Loewenstein, Punam Anand Keller, Kevin G. Volpp, 2011 .

Differences in the Relative Influence of Product Attributes Under Alternative Processing Conditions

Punam Anand Keller, A. L. McGill, P. Keller, 1994 .