Gül Bayraktaroğlu

COMPARING THE EFFECT OF ONLINE WORD-OF-MOUTH COMMUNICATION VERSUS PRINT ADVERTISEMENTS ON INTENTIONS USING EXPERIMENTAL DESIGN

Gül Bayraktaroğlu, Bilge Aykol, 2007 .

Integrating the Kano model, AHP and planning matrix: QFD application in library services

Gül Bayraktaroğlu, Özge Özgen, Gül Bayraktaroğlu, 2008 .

Testing the Superiority and Dimensionality of SERVQLAL vs. SERVPERF in Higher Education

Gül Bayraktaroğlu, Banu Atrek, Gül Bayraktaroğlu, 2010 .