M. O’Brien

Product Design and the Indian Consumer: Role of Visual Aesthetics in the Decision Making Process

Naren Sridhar, Mark O’Brien, N. Sridhar, 2013 .

Government outsourcing: what has worked and what needs reform?

Benoit Guerin, N. Davies, T. Pope, 2019 .

Consumer perception of product stimuli: an investigation into Indian consumer psychology and its implications for NPD process and strategy

N. Sridhar, Qian Sun, M. O’Brien, 2009 .

Consumer Perception Of Product Stimuli:An Investigation into Indian Consumer Psychology and its Implications for New Product Development, Process and Strategy

Naren Sridhar, Mark O’Brien, Qian Sun, 2009 .