Hannes Datta

Streaming Services and the Homogenization of Music Consumption

George Knox, Hannes Datta, H. Datta, 2020 .

Usage Rates, Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment Products

Hannes Datta, Dominik Papies, Bram Foubert, 2013 .

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

Bart J. Bronnenberg, George Knox, Hannes Datta, 2017, Mark. Sci..

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

William Rand, Vibhanshu Abhishek, P. K. Kannan, 2017 .

Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs

Andrew T. Stephen, Abhishek Borah, Hannes Datta, 2021, SSRN Electronic Journal.

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde, 2017 .

The Challenge of Retaining Customers Acquired with Free Trials

Hannes Datta, Bram Foubert, Harald J. van Heerde, 2014 .