T.C. Melewar

Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research

T. C. Melewar, Evmorfia N. Argyriou, Evmorfia Argyriou, 2011 .

Territorial brand management: Beer, authenticity, and sense of place

T. Melewar, H. Skinner, T.C. Melewar, 2020 .