Joel Barajas

Dynamic effects of ad impressions on commercial actions in display advertising

Ram Akella, Victor Andrei, Joel Barajas, 2012, CIKM.

Measuring dynamic effects of display advertising in the absence of user tracking information

Ram Akella, Victor Andrei, Joel Barajas, 2012, ADKDD '12.

Measuring the effectiveness of display advertising: a time series approach

Ram Akella, Joel Barajas, Marius Holtan, 2011, WWW.

Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach

Ram Akella, Joel Barajas, Marius Holtan, 2015, SDM.

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces

Ram Akella, Joel Barajas, Marius Holtan, 2016, Mark. Sci..

Marketing campaign evaluation in targeted display advertising

Ram Akella, Victor Andrei, Joel Barajas, 2012, ADKDD '12.

The generalized dirichlet distribution in enhanced topic detection

Ram Akella, Karla L. Caballero Barajas, Joel Barajas, 2012, CIKM.