V. Zeitoun

Subjectivity and reflexivity: The contributions of countertransference to interpretative research

Delphine Dion, Stéphane Borraz, V. Zeitoun, 2020 .

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

Géraldine Michel, Nathalie Fleck, V. Zeitoun, 2014 .

When brands use CEOs and employees as spokespersons

Géraldine Michel, Nathalie Fleck, V. Zeitoun, 2020 .