Jürgen Kai-Uwe Brock

One-Voice Strategy for Customer Engagement

Jagdip Singh, Satish Nambisan, R. Gary Bridge, 2020, Journal of Service Research.

Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence

Jürgen Kai-Uwe Brock, Florian von Wangenheim, Florian von Wangenheim, 2019, California Management Review.

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Arnaud De Bruyn, Florian von Wangenheim, Jürgen Kai-Uwe Brock, 2020, Journal of Interactive Marketing.

Handbook of Good Research

Florian von Wangenheim, Jürgen Kai-Uwe Brock, F. Wangenheim, 2015 .

Organizational use of the internet: Scale development and validation

Yu Zhou, Jürgen Kai-Uwe Brock, Yu Zhou, 2005, Internet Res..

The Evolution of Marketing Technology

Jürgen Kai-Uwe Brock, 2019, Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth.

The ‘power’ of international business research

Jürgen Kai-Uwe Brock, J. Brock, 2003 .