Özge Turut

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Elie Ofek, Özge Turut, E. Ofek, 2013, Mark. Sci..

Differentiate or Imitate? The Role of Context-Dependent Preferences

Chakravarthi Narasimhan, Özge Turut, C. Narasimhan, 2013, Mark. Sci..

Anticipated Regret and Product Innovation

Chakravarthi Narasimhan, Baojun Jiang, Özge Turut, 2016, Manag. Sci..

Context-Dependent Preferences and Innovation Strategy

Yuxin Chen, Özge Turut, Yuxin Chen, 2013, Manag. Sci..

New Product Preannouncement: Phantom Products and the Osborne Effect

Özge Turut, Ram Rao, R. Rao, 2019, Manag. Sci..