Philipp Reichhart

发表

A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products

Martin Spann, Philipp Reichhart, Christian Pescher, 2013, Electron. Mark..

Location-Based Advertising and Contextual Mobile Targeting

Martin Spann, Dominik Molitor, Philipp Reichhart, 2016, ICIS.

Smart energy for Robinson Crusoe: an empirical analysis of the adoption of IS-enhanced electricity storage systems

Arnold Picot, Benedikt Römer, Philipp Reichhart, 2014, Electronic Markets.

Identifying factors influencing the customers purchase behaviour due to location-based promotions

Philipp Reichhart, P. Reichhart, 2014, Int. J. Mob. Commun..

The Interplay of Retargeting and Location Revisits in Location-Based Advertising

Martin Spann, Dominik Molitor, Philipp Reichhart, 2019, ICIS.

Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting

Anindya Ghose, Martin Spann, Dominik Molitor, 2018, ICIS.

Effectiveness of Location-Based Advertising and the Impact of Interface Design

Anindya Ghose, Martin Spann, Dominik Molitor, 2020, J. Manag. Inf. Syst..

Analysing the effects of mobile advertising on consumers' memory

Philipp Reichhart, P. Reichhart, 2012, Int. J. Electron. Bus..

Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe

Philipp Reichhart, Vesela Tyufekchieva, 2018, Int. J. Mob. Commun..

The role of smart metering and decentralized electricity storage for smart grids: The importance of positive externalities

Johann Kranz, Benedikt Römer, Philipp Reichhart, 2012 .

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Martin Spann, Dominik Molitor, Philipp Reichhart, 2012 .