S. Chang

When and how brands affect importance of product attributes in consumer decision process

Hyun Young Park, S. Chang, 2022, European Journal of Marketing.

A cross-category and cross-country analysis of umbrella branding for national and store brands

Tülin Erdem, Sue Ryung Chang, S. Chang, 2012 .

Sentiment change and negative herding: Evidence from microblogging and news

Hang Dong, Jeonghye Choi, Jikyung Kim, 2022, Journal of Business Research.

Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior

Jeonghye Choi, M. Trivedi, Kamer Toker-Yildiz, 2017 .

A cross-category and cross-country analysis of umbrella branding for national and store brands

Tülin Erdem, S. Chang, 2011, Journal of the Academy of Marketing Science.