Alok Tewari

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

V. C. Verma, Alok Tewari, Smriti Srivastava, 2021, British Food Journal.

Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content

Akanchha Singh, Alok Tewari, Smriti Mathur, 2021, Journal of Marketing Communications.

A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change

Alok Tewari, Smriti Mathur, Ram Singh, 2023, The International Journal of Information and Learning Technology.

Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach

Alok Tewari, Smriti Srivastava, D. Gangwar, 2022, Journal of Retailing and Consumer Services.

Modeling factors affecting online learning adoption: mediating role of attitude

Alok Tewari, Ram Singh, 2021, International Journal of Educational Management.

Investigating the primary factors of work happiness in gig workers

Alok Tewari, Anjali Tiwari, Saleena Khan, 2024, Employee Relations: The International Journal.

Would ecological and technological consciousness shape e-vehicle purchase intentions? Insights from an emerging market

R. K. Kovid, T. Singh, Alok Tewari, 2023, Socio-Ecological Practice Research.