Claire E. Norris

Putting ads in context. How programme context affects television viewers’ reactions to ads

Claire E. Norris, Andrew M. Colman, 1994 .

Effects of entertainment and enjoyment of television programs on perception and memory of advertisements

Claire E. Norris, Andrew M. Colman, A. Colman, 1994 .

Sight Bites: A Study of Viewers' Impressions of Corporate Logos in the Communication Industry

Claire E. Norris, Andrew M. Colman, A. Colman, 1995 .

Context Effects on Recall and Recognition of Magazine Advertisements.

Claire E. Norris, Andrew M. Colman, A. Colman, 1992 .