I. Zimmerman

发表

The role of faith in intuition, need for cognition and method of attitude formation in implicit–explicit brand attitude relationship strength

B. Gibson, I. Zimmerman, Christopher Redker, 2011 .

Liking of Movie Genre Alters the Effectiveness of Background Product Placements

B. Gibson, I. Zimmerman, Christopher Redker, 2013 .

Conscious and nonconscious effects of product placement: Brand recall and active persuasion knowledge affect brand attitudes and brand self-identification differently.

B. Gibson, I. Zimmerman, Christopher M. Redker, 2014 .