M. Besson

发表

Dual use of budgeting in uncertainty contexts: Explorative study of senior sales and marketing managers

Madeleine Besson, Hélène Löning, Carla Mendoza, 2008 .

Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers

Hélène Löning, Madeleine Besson, Carla Mendoza, 2004 .

evidence from the experience of marketing & sales managers

Hélène Löning, M. Besson, 2004 .

Sticking together under pressure:: The risk-sharing approach and trust-building in sales management

Madeleine Besson, Carla Mendoza, Madeleine Besson, 2008 .

A Cross-National Investigation of Incentive Sales Compensation

Barton A. Weitz, D. Rouziès, Madeleine Besson, 2006 .

Explaining Intent of Adoption of Wireless Internet Services by Business Executives: The Case of Paris Airports' Hotspots

Madeleine Besson, Olivier Segard, Olivier Epinette, 2004, ICEB.

Can Multimarket Competition Theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances' manufacturers

Madeleine Besson, Bernard Bourdon, M. Besson, 2015 .

Can Multimarket Competition Theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French manufacturers of household appliances

Bernard Bourdon, M. Besson, 2015 .

Using digital devices to help people lose weight: a systematic review

Madeleine Besson, Patricia Gurviez, Patricia Gurviez, 2020 .

Are lean startups simply better at networking

Stéphanie Petzold Dumeynieux, Marie Carpenter, M. Besson, 2014 .

Intrusive digital advertising: from control to resistance?

Amélie Clauzel, M. Besson, Stéphanie Hérault, 2018 .

Escaping transparent, asymmetrical and agentive accountability? Entrepreneurial accounts and researchers' countertransference

Rémi Jardat, P. Jacquinot, Jean-Luc Moriceau, 2023, Accounting, Auditing & Accountability Journal.

Can Distribution Channels Explain Differences in Marketing and Sales Performance Measurement Systems

Madeleine Besson, Hélène Löning, M. Besson, 2002 .