Jing Xu

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices

R. Dhar, Margarita Gorlin, Zixi Jiang, 2021, Journal of Marketing Research.

Does the distance between us matter? Influences of physical proximity to others on consumer choice

Robert S. Wyer, Jing Xu, Hao Shen, 2012 .

The power of customers' mindset

R. Dhar, Kelly Goldsmith, J. Xu, 2010 .

To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products

Hao Shen, Xiaoying Zheng, Jing Xu, 2021 .

Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation

Ying Zhang, Szu‐chi Huang, Zixi Jiang, 2011 .