Dyng Au

Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System

Brendan Kitts, Dyng Au, Brian Burdick, 2013, 2013 IEEE 13th International Conference on Data Mining Workshops.

Targeting Television Audiences Using Demographic Similarity

Brendan Kitts, Dyng Au, Brian Burdick, 2010, 2010 IEEE International Conference on Data Mining Workshops.

Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television

Dyng Au, Jon Borchardt, Al Lee, 2014, ADKDD'14.

A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms

Brendan Kitts, Dyng Au, Brian Burdick, 2013, 2013 IEEE 13th International Conference on Data Mining.

A Comparison of Algorithms for TV Ad Targeting

Brendan Kitts, Dyng Au, B. Kitts, 2014, 2014 IEEE International Conference on Data Mining Workshop.

Attribution of Conversion Events to Multi-channel Media

Brendan Kitts, Dyng Au, Brian Burdick, 2010, 2010 IEEE International Conference on Data Mining.

Tectonic Shifts in Television Advertising

Brendan Kitts, Dyng Au, Brian Burdick, 2012, 2012 IEEE 12th International Conference on Data Mining Workshops.

Real-Time Television ROI Tracking Using Mirrored Experimental Designs

Brendan Kitts, Dyng Au, Brian Burdick, 2013, PAKDD Workshops.