Jon Borchardt

Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System

Brendan Kitts, Dyng Au, Brian Burdick, 2013, 2013 IEEE 13th International Conference on Data Mining Workshops.

Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television

Dyng Au, Jon Borchardt, Al Lee, 2014, ADKDD'14.