Doreen Kum

Consumer cheating on service guarantees

Jochen Wirtz, Jochen Wirtz, D. Kum, 2004 .

Determinants of Membership Marketing Programs

Jochen Wirtz, Doreen Kum, 2001 .

Designing service guarantees – is full satisfaction the best you can guarantee?

Jochen Wirtz, Jochen Wirtz, Doreen Kum, 2001 .

The joint effects of advertising and product trial: A source-monitoring perspective

Yih Hwai Lee, Doreen Kum, 2011 .

Understanding how changes within service experiences impact prospective vs. retrospective time judgments

Elison Ai Ching Lim, Yih Hwai Lee, Doreen Kum, 2014, Journal of the Academy of Marketing Science.

Should a firm with a reputation for outstanding service quality offer a service guarantee

Jochen Wirtz, D. Kum, K. S. Lee, 2000 .

Testing to prevent bad translation: Brand name conversions in Chinese-English contexts

D. Kum, Yih Hwai Lee, Cheng Qiu, 2011 .