Rulan Li

Biodegradation of phenol by using free and immobilized cells of Acinetobacter sp. BS8Y

Ru-Ze Li, Lichun Jiang, Qiping Ruan, 2013, Journal of basic microbiology.

Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products

Lingling He, Shichang Liang, Min Zhang, 2022, Frontiers in Psychology.

Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences

Lingling He, Shichang Liang, Min Zhang, 2023, Behavioral sciences.

Untouchable them: the effect of chatbot gender on angry customers

Min Zhang, Min Zhang, Yuxuan Chu, 2024, Journal of Research in Interactive Marketing.

Give me the newest! Effect of social exclusion on new products adoption

Min Zhang, Yuxuan Chu, Rulan Li, 2024, International Journal of Consumer Studies.