Siham El Kihal

Profit Maximising Contract Plans For Cloud Computing Services

Christian Schlereth, Siham El Kihal, Christian Schlereth, 2013, ECIS.

Using Natural Language Processing to Investigate the Role of Syntactic Structure in Persuasive Marketing Communication

Siham El Kihal, Selin Atalay, Florian Ellsaesser, 2019 .

Price Comparison for Infrastructure-as-a-Service

Christian Schlereth, Bernd Skiera, Siham El Kihal, 2012, ECIS.

Image Analytics in Marketing

Daria Dzyabura, Renana Peres, Siham El Kihal, 2021, Handbook of Market Research.

A Natural Language Processing Approach to Predicting the Persuasiveness of Marketing Communications

Siham El Kihal, S. Atalay, Florian Ellsaesser, 2019, SSRN Electronic Journal.

Creating Effective Marketing Messages Through Moderately Surprising Syntax

Siham El Kihal, A. Atalay, Florian Ellsaesser, 2023, Journal of Marketing.