Peter W. Hermann

A multi-variate approach towards marketing decisions in the convention segment

Barry Render, William J. Quain, Peter W. Hermann, 1991 .

The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction

Peter W. Hermann, William B. Locander, 1979 .

The effect of self-confidence and anxiety on risk reduction strategies for an innovative product

Peter W. Hermann, William B. Locander, 1977 .

Decision Criteria for Hotel Selection Segments

Peter W. Hermann, W. Quain, 2015 .

Information Seeking Strategies for an Innovative Product within the Husband-Wife Dyad

Peter W. Hermann, 2015 .