K. Alharbi

Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign

J. Kim, J. Li, K. Alharbi, 2021 .

When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence

J. Kim, K. Alharbi, Christopher Noland, 2022, Sustainability.

Examining the determinants of consumer support for corporate social advocacy

J. Kim, Holly Overton, Nandini Bhalla, 2023, Corporate Communications. An International Journal.