Gabriele Obermeier

Consumers Prefer Abstract Design in Digital Signage: An Application of Fuzzy-Trace Theory in NeuroIS

A. Auinger, Anika Nissen, Nadine R. Gier, 2021, Information Systems and Neuroscience.

Analyzing the potential of virtual reality-supported training for industrial assembly tasks

J. Wolfartsberger, Robert Zimmermann, Daniel Niedermayr, 2023, Comput. Ind..

Design Principles of a Mixed-Reality Shopping Assistant System in Omnichannel Retail

A. Auinger, D. Werth, Shubham Jain, 2023, Applied Sciences.

Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda

Andreas Auinger, Gabriele Obermeier, A. Auinger, 2019, HCI.

The Effect of Queuing Technology on Customer Experience in Physical Retail Environments

Andreas Auinger, Robert Zimmermann, Gabriele Obermeier, 2020, HCI.

Information Technology as Enabler of Transparency in Food Supply Chains - An Empirical Study

Andreas Auinger, Werner Wetzlinger, Robert Zimmermann, 2021, HCI.