Fang Zhao

The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level

Yuri Seo, F. Septianto, Fang Zhao, 2021, Journal of Advertising.

Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

Yuri Seo, B. Sung, F. Septianto, 2020 .

Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement

Yuri Seo, Joya A. Kemper, F. Septianto, 2022, Journal of Business Research.

Moral Effects of Physical Cleansing and Pro-environmental Hotel Choices

Jungkeun Kim, Y. Cui, Yuri Seo, 2020, Journal of Travel Research.