Swati Gupta

Normative Influence and Masstige Purchase Intention: Facilitators, Inhibitors and the Moderating Effect of Celebrity Endorsement

Minas N. Kastanakis, Sahil Raj, Devin Singh, 2023, International Journal of Consumer Studies.

Prioritising crowdfunding benefits: a fuzzy-AHP approach

Sahil Raj, Sanjay Gupta, Swati Gupta, 2022, Quality & Quantity.

Social media and its impact on consumers buying behavior with special reference to apparel industry in Bareilly region

A. Chauhan, A. K. Agarwa, Swati Gupta, 2018 .