Amanpreet Singh

Normative Influence and Masstige Purchase Intention: Facilitators, Inhibitors and the Moderating Effect of Celebrity Endorsement

Minas N. Kastanakis, Sahil Raj, Devin Singh, 2023, International Journal of Consumer Studies.

Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions

Maher N. Itani, B. Foroughi, J. Rai, 2023, International Journal of Sports Marketing and Sponsorship.

The Impact of Fantasy Cricket Motivational Factors on Participants’ Media and Gambling Consumption Behaviour: Fantasy Team Attachment as a Mediator

Maher N. Itani, B. Dwyer, J. Rai, 2023, Journal of global sport management.

The impact of social media-related motivation on fantasy sport users’ playing skills, sense of competition and performance expectancy

Maher N. Itani, Heetae Cho, J. Rai, 2024, Asia Pacific Journal of Marketing and Logistics.

Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions

Maher N. Itani, Apar Singh, J. Rai, 2021, J. for Global Business Advancement.