Jian Sun

发表

Balancing web personalization and consumer privacy concerns: Mechanisms of consumer trust and reactance

Jian Sun, Xinyu Chen, Hongyan Liu, 2021, Journal of Consumer Behaviour.

Strategies for new product diffusion: Whom and how to target?

Yanjun Qian, Jian Sun, Jun Lin, 2018 .

Notice of RetractionEmpirical study on the trading performance between agricultural enterprises and farmers — Based on the transaction characteristics and transaction pattern

Jun Zhang, Hua Hu, Jian Sun, 2011, 2011 International Conference on E-Business and E-Government (ICEE).