Argho Bandyopadhyay

Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving

Rebecca Dolan, F. Septianto, Kaushalya Nallaperuma, 2020 .

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility

F. Septianto, Kaushalya Nallaperuma, Argho Bandyopadhyay, 2021 .

Relationship (breakup) reminders drive online advertising effectiveness

F. Septianto, S. Tan, Argho Bandyopadhyay, 2023, Psychology & Marketing.

Realising the potential of digital health communities: a study of the role of social factors in community engagement

Ojelanki K. Ngwenyama, O. Ngwenyama, Argho Bandyopadhyay, 2023, European Journal of Information Systems.

How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset

F. Septianto, Argho Bandyopadhyay, K. Nallaperuma, 2021 .

A comparative analysis of experts’ and consumers’ perceptions of regionality in Australian wine purchase decisions

L. Lockshin, Argho Bandyopadhyay, K. Nallaperuma, 2017 .

Investigating the effect of social media fake news on consumer behavior: an empirical study with multiple moderations

Yogesh K. Dwivedi, R. Raman, Argho Bandyopadhyay, 2023, Journal of Strategic Marketing.

Emotional Cues’ Effects on Grotesque Advertising

Bodo Lang, F. Septianto, Argho Bandyopadhyay, 2021, Australasian Marketing Journal.

“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Park Thaichon, Yunen Zhang, Argho Bandyopadhyay, 2023, Asia Pacific Journal of Marketing and Logistics.